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Abstract Understanding and attributing changes to water quality is essential to the study and management of coastal ecosystems and the ecological functions they sustain (e.g., primary productivity, predation, and submerged aquatic vegetation growth). However, describing patterns of water clarity—a key aspect of water quality—over meaningful scales in space and time is challenged by high spatial and temporal variability due to natural and anthropogenic processes. Regionally tuned satellite algorithms can provide a more complete understanding of coastal water clarity changes and drivers. In this study, we used open‐access satellite data and low‐cost in situ methods to improve estimates of water clarity in an optically complex coastal water body. Specifically, we created a remote sensing water clarity product by compiling Landsat‐8 and Sentinel‐2 reflectance data with long‐term Secchi depth measurements at 12 sites over 8 years in a shallow turbid coastal lagoon system in Virginia, USA. Our satellite‐based model explained ∼33% of the variation in in situ water clarity. Our approach increases the spatiotemporal coverage of in situ water clarity data and improves estimates from bio‐optical algorithms that overpredicted water clarity. This could lead to a better understanding of water clarity changes and drivers to better predict how water quality will change in the future.